Here’s a confession…We’re robbers…of delicate moments, of shy smiles, of hearty laughs, of nervous gazes, of love stories.

At I DONT SAY CHEESE, we’re all about those moments…Moments that are treasured for eternity. Moments that have that magic to instantly flood your heart with emotions as nostalgia evokes the most beautiful memories. We are storytellers and our passion is to translate that feeling of a fleeting second into a photograph that does indeed speak a thousand words. 

Simran is a force to be reckoned with; especially with her exemplary background in writing, portrait photography and her famed surrealistic graphic art. Having shot for noted publications like Vogue, she brought not just her creative prowess, but also her passion for jumping out of the box (with a safety harness, of course).

As the official ‘cheese keepers’ and the driving force behind I DONT SAY CHEESE, she has transformed the company to a beacon of photography that celebrates love in its most natural form. Over these seven years, we’ve been featured extensively across media platforms and have had the honor to click celebrated peopleand innumerable celebrations of love.

We’re still robbers...But the kind you’d fall in love with.



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